E-commerce - Fashion Retail

E-commerce Brand Increases Conversion Rate by 240%

E-commerce Brand Increases Conversion Rate by 240%
Client
Fashion E-commerce Brand
Timeline
3 months

Key Results

Conversion Rate
0.8%2.7%
+240%
Cart Abandonment
78%42%
-46%
Revenue
₹45K/mo₹153K/mo
+240%
AOV
₹67₹89
+33%

The Situation

An online fashion retailer was driving 50,000 monthly visitors through paid ads but converting less than 1%. With a 78% cart abandonment rate, they were hemorrhaging money on traffic that wasn't buying.

Our Approach

1

1. Conversion Rate Audit

We analyzed heatmaps, session recordings, and checkout flow to identify friction points.

2

2. Landing Page Redesign

Rebuilt product pages with better images, social proof, and clear CTAs.

3

3. Checkout Optimization

Simplified checkout from 5 steps to 2, added trust badges and payment options.

4

4. Abandoned Cart Recovery

Implemented automated email sequence with 15% discount for abandoned carts.

The Results

Within 90 days, conversion rate tripled from 0.8% to 2.7%. Cart abandonment dropped to 42%. Monthly revenue jumped from ₹45K to ₹153K with the same traffic volume.

"

Riverr360 didn't just improve our conversion rate - they completely transformed our business. We're now profitable on paid traffic and scaling rapidly.

Marketing Director, Fashion E-commerce Brand

Want Results Like This?

Let's identify your marketing leaks and create a custom strategy for your business.

Plug Now