SaaS Company Cuts PPC Costs by 60% While Doubling Leads
Key Results
The Situation
A B2B SaaS company was burning $15K/month on Google Ads with a $450 cost per lead. Most leads were unqualified, and sales team was frustrated with poor lead quality.
Our Approach
1. Account Restructure
Completely rebuilt campaigns around buyer intent keywords instead of broad terms.
2. Negative Keywords Mastery
Added 500+ negative keywords to eliminate wasted spend on irrelevant searches.
3. Landing Page Optimization
Created dedicated landing pages for each ad group with specific messaging.
4. Audience Targeting
Implemented retargeting and lookalike audiences based on best customers.
The Results
Ad spend dropped from ₹15K to ₹6K while leads increased from 33 to 83 per month. Cost per lead fell to ₹180, and lead quality score jumped to 8.7/10.
We went from wasting money on Google Ads to it being our #1 lead source. The ROI is incredible now.
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